I Will Help You...

• Set the right selling price
• Create sufficient, effective advertising
• Advise on grooming or improving your home
• Screen potential buyers
• Act as a barrier against undesirable callers
• Extract an attractive offer to purchase
• Negotiate objectively
• Employ a “hard close” as needed
• Propose financing alternatives
• Assist you throughout the escrow process
• Avoid guarantees that may obligate you later

Rely on My Experience
Real estate marketing and the negotiation of real property transactions are so complex that Realtors must undertake rigorous training and qualification before they earn their licenses. I am a trained real estate lawyer who has more experience closing real estate transactions than 99.9% of my competition. 

Additionally, the State of California requires extensive continuing education (and continuing legal education) courses for license renewal. Our local, state and national associations provide relevant coverage on the interpretation of laws, court case rulings, and a catalog of contract forms designed to protect all parties to the transaction. I offer the best defense against unfortunate outcomes in one of the most significant financial endeavors of a lifetime. The compensation for my intensive service is awarded only when the result you seek is achieved to your satisfaction.

What’s the Right Price?
It is the amount a willing buyer will pay in a reasonable amount of marketing time. Generally that is a price “in line" with equivalent property in the same and comparable neighborhoods. I will provide up-to-date statistics on current actual sales to help you arrive at a “listing price” that encourages showings and offers but does not wholesale your equity unnecessarily. I will caution you against overpricing the home which could result in no buyer interest for many months. My consistent, competent counsel will provide accurate price comparisons to help you establish a realistic asking price that enhances the chance of a sale at the true market value of the property.

I will Attract and Screen Qualified Buyers
Most homeowners cannot afford the advertising that I employ to market your property. Some of the media is only available to professionals in real estate who exercise annual contracts. Mass marketing equates to more exposure of your home’s features and benefits attracting more interested prospects in a shorter amount of time.

Making the Sale
I will employ vast resources to develop an offer on your home. The Multiple Listing Service, Relocation and Referral networks are only part of the process. There is a certain moment in the sale process that demands a special kind of sensitivity. That is the moment when the buyer is pretty sure they want to make an offer and needs just a little encouragement to make a positive decision. I will work with the buyer’s agent to structure the sale on an amicable basis.

After the Sale, What’s Next?
I will assure that appropriate deposits are made on the buyer’s behalf. Financing must be arranged. Certain third parties must be brought in. And, a vast amount of paperwork must be completed. My diligence and oversight will assure that you avoid the potential for costly errors at this stage of the transaction. I will exercise considerable care in scheduling inspections, reviewing reports and finalizing the details of your home sale.

It is Your Money
I will make sure you realize the highest possible gain from this transaction within your preferred time frame. My services are also available to assists you with your next real estate investment. It simply makes sense to list with a real estate professional that specializes in selling homes in this community. This is my business – the homes, schools, parks, businesses and shopping all around you are my storefront and inventory. I pledge to save you time, money, and disappointment when you place your home sale in my capable hands.

Ask a Neighbor, Tell a Friend
Please contact my former clients for their feedback on the speed and quality of my service. I will be delighted to provide you with a list of recent buyers and sellers. This area attracts new residents and I would appreciate you introducing me to your family and friends who are looking to invest in our community. I would also welcome the opportunity to offer my service to your neighbors who wish to sell.